Dan Root Sr. UX/UI Product DesignerCase StudiesResumé

10+ years of simplifying the complex

Since 2008, I've evolved from UX Engineer to Senior UX/UI Product Designer, working at creative agencies (Deloitte Digital) and in-house teams (Uber and Walmart).

I excel at creating intuitive experiences through collaborative problem-solving and consensus building. My methodical approach and calm demeanor help teams deliver meaningful results that balance user needs with business goals, even under tight constraints.

Case Studies

Delivered with cross-functional/agile teams

Wireless Activation Platform cover image

Walmart | Wireless Activation Platform

Led end-to-end design of enterprise platform for scalable, multi-carrier wireless retail operations across 2,000+ stores

Auto Care Service Reminders cover image

Walmart | Auto Care Service Reminders

Designed new notification feature that keeps customers in the loop, supporting trust and long-term vehicle health

Supplier Portal Dashboard cover image

Uber | Supplier Portal Dashboard

Led design of B2B performance dashboard for fleet owners to manage and grow their business

Prototyping the Distributor Web Platform cover image

Nu Skin | Prototyping the Distributor Web Platform

Designed/prototyped responsive web framework to enable customer growth

Responsive E-commerce cover image

Lululemon | Responsive E-commerce

Developed responsive UI design system to improve usability, accessibility, and performance

Snow Report App cover image

REI | Snow Report App

Led mobile app redesign to improve usability, elevate the brand, and delight outdoor users

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Site hand-crafted with VS Code, React JS, Sass, and Contentful API.
Made in Seattle, WA.
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© 2025 Dan Root danrootux@gmail.com